Lot 1124
[Soft Drink Related]. Coca-Cola Vintage Tray. 1903 "Hilda Clark" Coca-Cola serving tray. The decorative tray pictures a demure young lady enjoying the innovative beverage in a soda fountain glass while reading a letter. The slogan "Drink Delicious and Refreshing" appears in the lower portion of the tray, while the signature Coca-Cola logo appears centered along the lower lip. Measuring 15¼ x 18½". Obviously a utilitarian piece, this tray is well-worn with scratches, chips and dents. Professional restoration can only enhance the value of this highly collectible tray. In poor to fair condition.
Hilda Clark was the first celebrity to promote Coca-Cola products. She first appeared on Coca-Cola calendars in 1899, and her likeness was used to endorse the drink until 1903. She has been called the queen of Coca-Cola advertising.
Estimated Value $300-UP.
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| Realized $334 |
