Lot 2061
King Bros. And Cristiani Combined Circus. [between 1951-53], 40 x 28 in. Photo offset. Featuring many circus acts taking part in the "World's Largest Circus Parade." Condition: A. The King Bros. and the Cristianis were in business together from 1951-53.
It was unusual for a circus to have a street parade as late as the early 1950s. The circus parade had served as an effective advertising tool for close to a century, the heyday being from around 1890 to about 1910. Parades created various logistical problems for a circus, such as avoiding electrical wires, trolley schedules, and auto traffic. Circuses tried over the years to abandon the parade, beginning with Barnum & Bailey in 1905, but popular demand kept bringing them back. They were rare, however, after the 1930s. The King Bros. and Clyde Beatty were the only outfits to revive the parade briefly during the 1950s. (See Billers, Banners And Bombast, The Story of Circus Advertising by Charles Philip Fox and Tom Parkinson).
Estimated Value $200 - 300.
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