Lot 537
Flagg "You Can Lick Low Prices" (ca. 1943) Size: 20 x 27", on acid-free mat and framed to 23 x 30½". Distributed by the Office of War Information for the Office of Economic Stabilization. Minor, uniform fading; three horizontal and one vertical crease; one faint diagonal crease at lower right corner; otherwise very good to fine.
Flagg uses his paternal Uncle Sam to tell the public that they "hold the 7 keys to hold down prices", giving detailed instruction rather than relying on a brief, powerful message -- this was one of the differences in style between the propaganda of World War I and World War II. Along with traditional military recruiting posters (which did tend towards the straightforward style of the past), the Office of War Information (established 1942) geared their propaganda to the immediate needs of the home front, in particular protecting national secrets and preserving the economy, by using "information campaigns" with radio, newspaper and magazine advertising supplementing the traditional use of posters.
Estimated Value $125 - 200.
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| Realized $92 |
