Lot 462
The Jazz Singer. Warner Brother's landmark "talkie", The Jazz Singer featured Al Jolson as the young Jewish man who runs away from home to become a famous singer and ultimately returns home for a final reconciliation with his dying father, taking his place as cantor on Yom Kippur. The sentimental story took second place to the then stunning use of Vitaphone recorded songs in sections of the film and Jolson's ad-libs between songs -- lines that made Jolson the first actor in a feature-length film to speak onscreen. The 1300 audience members at the October 6, 1927 premiere in New York erupted into cheers when Jolson uttered the now-famous "You ain't heard nothin' yet" and by the end of the movie the crowd was yelling and stamping their feet. Excitement over the new "talking pictures" spread across the country as the movie was released,with great acclaim, city by city. By the end of its run, The Jazz Singer had grossed $2.6 million, saved Warner Brothers Studio from bankruptcy and effectively ended the silent era.
Two color, four page brochure advertising the opening of The Jazz Singer at Fox Theatre in Philadelphia on February 6 (1928?), 5½ x 6¾". Three horizontal folds, minor age toning at edges. Very good condition.
Wonderful graphics on the front and back pages and photos and reviews on the center pages distinguish this beautiful leaflet, which trumpets the opening at the Fox Theatre of "Warner Bros. Supreme Triumph…The Jazz Singer," with the "First Philadelphia Showing at Popular Prices." A gorgeous piece of advertising for a landmark motion picture.
Estimated Value $150 - 200.
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| Realized $144 |
