Lot 147
Hearst, William Randolph (1863-1951) American newspaper publisher whose personal animosities deeply influenced his editorial policy. Established a publishing and motion picture syndicate during the 1920s and 1930s that stretched from coast to coast. His palatial mansion, San Simeon, was furnished with antiques and artifacts from across the globe.
Signed Typed Document ("W R Hearst"). Three pages, quarto, Los Angeles, February 16, 1945. On Los Angeles Examiner letterhead. To Hearst Newspaper publishers. Accompanied by an 9 x 7" sepia toned photograph of Hearst emerging from an aircraft. Mailing folds, very minor toning at edges, pages stapled at top left. Fine condition.
Hearst lays down the law to his publishers when faced with wartime restrictions. One can almost hear him dictating the various points: "…Let us not leave any advertising out of the papers…when circulation is greater than we can supply with the amount of print paper at hand, please raise circulation rates…PLEASE RAISE YOUR ADVERTISING RATES UNTIL THE RATES LIMIT THE ADVERTISING SUFFICIENTLY…This is the way they did it in England…it is the way you will have to do here…answer this communication and let me know what steps you approve taking to raise the rates as proposed above." The great businessman/publisher speaks!
Estimated Value $300 - 400.
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| Realized $426 |
