Lot 259
Gone With The Wind: Rare, Original Roadshow Engagement, Oversized (Oilette) Lobby Card, Leslie Howard. MGM first released "Gone With The Wind" in a road show format in 1939, with reserved seats, and playing the finest motion picture palaces in the U.S. The marketing for the film was unprecedented with MGM spending considerable dollars on premium in-theater publicity items. Posters, lobby cards, photo sets and the like are highly sought by collectors for this landmark and much bleoved film. Offered is one of four images of the extremely limited sets created by artist Armando Seguso termed "oilettes" as the images appear as if oil paintings complete with pop-up frame. These were printed on cardboard stock and quite rare. Gable, Leigh, deHavilland and "Leslie Howard as Ashley Wilkes" were the only four actors selected for this special set. Image is 16 x 16" and with the frame about 19 x 19". This card has been provessionally framed with the pop-up trim intact but flattened. Some separations and one cut are limited to the pop-up frame otherwise the image of Howard is fantastic. Most definitely from the Roadshow Engagement and not from a lesser quality printing of these cards in 1968. Very fine condition with issues noted. Estimated Value $300 - UP
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