Lot 535
Coca-Cola: Scarce Manager's Guide Sales Training Program, 14 Chapters and Binder from 1940. Comprehensive and impressive five ring binder Coca-Cola Sales Training Manager's Guide printed in 1940. Binder is divided into 14 tabbed chapters (each having a photo) laying out the skills and instructions necessary to teach how to sell Coca-Cola to potential sales representatives in a meeting. Everything is here to motivate Coca-Cola dealers with advertising, proper product presentation, the importance of refrigeration, pitching housewives (!), safe driving and much more. Appears complete and has a fantastic embossed leatherette cover centered with an embossed Coca-Cola logo. In very fine condition, binder was extremely well kept by the sales manager, but certainly exhibits use, while having no handwriting, doodles, or notations inside. 11½ x 10½" and at least 2" thick. Estimated Value $125 - UP
From The Private Collection of James Harrison Ring.
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| Realized $148 |
